National Wilderness Conference Keynote Speaker: John Sterling, Executive Director of Conservation Alliance

John is the Executive Director of the Conservation Alliance, which engages businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. John was Director of Environmental Programs at Patagonia, Inc. until 2002, and represented the company on The Alliance board. He left Patagonia to launch a career to help businesses engage in meaningful conservation work. John was hired as Executive Director in 2005, and has helped The Conservation Alliance build its membership and profile within the outdoor industry. Prior to his time at Patagonia, John was a staffer at Earth Island Institute. He serves on the boards of the Oregon Natural Desert Association and the advisory council of Earthjustice.